This summer, Roma partnered up with organisations such as Missing Kids in the UK, Telefono Azzurro in Italy and National Center for Missing and Exploited Children in the US by accompanying every new signing’s announcement video with pictures of children reported missing to raise awareness of the search for them.

The inspiration behind the campaign comes from rock band Soul Asylum’s 1993 song Runaway Train, whose music video doubled as a call to action by showing missing children around the world and urging viewers on channels such as MTV and VH1 to help find them.

“It’s united the football world in a way for a good cause, and it would be great if other clubs and organisations could jump on this, just think of the impact that some of the clubs with an even bigger following than Roma would have.”

Source: skysports.com